Turning early-stage ventures into lasting brands

Hello Neighbour

CHANGING LETTINGS FOR GOOD

PropTech venture Hello Neighbour are transforming the residential lettings sector. Removing the friction and expense of traditional high street agents, the company enable landlords to let out properties using their accessible technology.

With the ability to book property viewings, manage paperwork and payments, and collect keys at the click of a button, Hello Neighbour better serve tenants too.

From brand strategy to identity design, from tone of voice to brand messaging, we worked closely with Hello Neighbour’s founding and leadership teams, to put their fairer, faster approach to property letting on the map.

"His brand and marketing expertise contributed to us increasing revenues by 300%; achieving an industry leading Net Promoter Score of 50; and even helped us win our first award. In my view, every Founder-led business needs Marc Schaller in their life!

Cartken

Robots that deliver

Invented in Google’s innovation lab, Cartken is one of the world’s first autonomous robot delivery companies.

After successful trials in the US, Japan, and Europe, Cartken wanted to turn their early-stage venture into a powerful and lasting brand.

We ran a series of brand workshops with founders and Cartken’s global leadership team. It helped us bring the company’s core vision, mission and ambitions to life.

A renewed brand strategy aligned and emboldened stakeholders and employees at the company and guided their future brand marketing plans and objectives.

"Our internal brand launch was incredibly positive, in fact, I’ve never had it go so smoothly! "

Workscope

Real-Time DATA Insight

DataTech company Workscope manage IT risk by analysing data and sharing end-user insights, via their proprietary platform.

After expanding their suite of software tools (beyond their single product offer, in their early formative years), the company needed to reposition and rebrand.

Sharper brand messaging (highlighting the company’s 360 approach to shadow IT), supported by an upgraded and more dynamic visual identity, propelled Workscope’s brand image from innovative startup to enterprise-grade brand.

"Feedback has been incredibly positive and people are more engaged with the company than ever."

V&ME

New generation food

Gourmet baby food startup V&ME, are on a mission to cook and deliver the freshest, healthiest, and tastiest baby food on the market.

They commissioned us to broaden their appeal with urban living, professional parents.

In an incredibly competitive category, V&ME’s promise for unparalleled quality, combined with their ambitions to empower busy working parents, informed the brand’s sophisticated and playful image.

Following The Foreground’s brand consulting work, V&ME doubled subscriptions. Their rapid growth enabled the company to seek major investment and expand.

"Whether or not you think you know branding, speak to Marc at The Foreground, it will change your life. Promise."

Proxi

More smiles in less miles

After repurposing commercial properties and acquiring a fleet of electric vehicles, Proxi offered more local and sustainable delivery and fulfilment services, to businesses across London and Greater London.

But as a new entrant in the same-day deliveries sector, with several long-established brands already active, the company needed market awareness fast.

Proxi’s brand launch had to make an impact. The company’s bold and eye-catching visual identity and engaging campaign messaging was created with this in mind.

"The branding process included a large leadership group. Marc succeeded in aligning us and made the whole team proud and excited for our launch."

London Business School

STARTUP INCUBATOR

Each year, around 20 early-stage founders attend the Startup Incubator at the Institute of Innovation and Entrepreneurship at London Business School.

Building new ventures across industries and geographies, startups that earn their place at the incubator benefit from seminars, workshops, and mentorship, from leading companies across finance, legal services, marketing and technology.

In our continued efforts to support startups and early-stage businesses, The Foreground run brand workshops for founders attending the incubator and to other programmes like it.

To discover more about our workshops on Brand Strategy or Founder Branding, or for further information about any featured case study, do get in touch.

"A fantastic addition to the London Business School Incubator programme. We're looking forward to his specialist knowledge benefitting many more of our students and alumni to come. "

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