Case studies

Tomorrow’s cyber insurance, today

In today’s tech-driven world, cybersecurity threats evolve rapidly. Businesses can no longer rely on yesterday’s “all-inclusive” insurance brokers. They need trusted specialists. They need effective cover – fast.

Assured protects businesses today while staying ahead of the cyber threats of tomorrow.

The Foreground partnered with Assured’s leadership to align their team around a clear mission, compelling story, and core values – building a powerful brand strategy designed to last.

"I honestly couldn't recommend Marc more. A rare find. I've worked on numerous projects like this in the past, but what stood out, was his ability to match our energy, understand our culture and bring that to life."

Changing lettings for good

UK PropTech venture Hello Neighbour is disrupting property lettings by eliminating the friction and cost of traditional agents. Their tech platform enables landlords to let out properties in just a few clicks.

With streamlined viewings, key drop services, and a faster, fairer approach, Hello Neighbour also delivers a better experience for tenants.

From brand strategy and identity design to messaging and marketing campaigns, we partnered with Hello Neighbour’s leadership team over several years to put their refreshing approach on the map.

"Marc has been instrumental in helping us define and build a distinctive and lasting brand. His brand and marketing expertise contributed to us increasing revenues by 300%. Every Founder-led business needs Marc Schaller in their life! "

Robots that deliver

Invented in Google’s innovation lab, Cartken is one of the world’s first autonomous robot delivery companies.

After successful trials in the US, Japan, and Europe, Cartken were ready to make the transition from early-stage venture to trusted brand.

We facilitated workshops with Cartken’s founders and global team to unify the company around a clear vision, mission, and core values.

A bold visual identity and engaging narrative brought the brand to life, laying the foundations for Cartken’s future growth.

"Our internal brand launch was incredibly positive, in fact, I’ve never had it go so smoothly! "

Shining a light on shadow IT

DataTech company Workscope manage IT risk by analysing data and sharing end-user insights, via their proprietary tech platform.

After expanding their suite of software tools – beyond their single product offer – the company needed to reposition and rebrand, to appeal to global corporations.

Simplified, more accessible messaging and a sharper visual identity elevated the company’s image from startup to enterprise-grade.

"Feedback has been incredibly positive and people are more engaged with the company than ever."

New generation food

Gourmet baby food startup V&ME, are on a mission to cook and deliver the freshest and healthiest baby food on the market.

They commissioned us to broaden their appeal with busy, urban living parents.

V&ME’s promise of quality and nutrition, combined with their ambitions to empower busy working parents, informed the brand’s sophisticated yet playful tone of voice and visual identity.

Following The Foreground’s brand consulting work, subscriptions for V&ME’s services doubled.

Their rapid growth saw the company seek investment and expand their operations across London.

"Whether or not you think you know branding, speak to Marc at The Foreground, it will change your life. Promise."

More smiles in less miles

After repurposing commercial properties and acquiring a fleet of electric vehicles, Proxi offered more local and sustainable delivery and fulfilment services, to businesses across London.

As a new entrant in a competitive sector, the company needed rapid market awareness. Proxi’s bold visual identity and eye-catching campaign messaging were designed to achieve exactly that.

"The branding process included a large leadership group. Marc succeeded in aligning us and made the whole team proud and excited for our launch."

Startup Incubator

Every year, the Institute of Innovation and Entrepreneurship at London Business School, is home to around fifteen early-stage founders attending their Startup Incubator programme.

Building new ventures across industries and geographies, businesses that earn their place, benefit from workshops and mentorship, from leading companies across finance, investment, marketing, technology, and beyond.

As part of our ongoing support for entrepreneurs, The Foreground runs brand workshops for incubator attendees and similar programs.

"A fantastic addition to the London Business School Incubator programme. We're looking forward to his specialist knowledge benefitting many more."

Case studies

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