"Your brand is what other people say about you when you’re not in the room."
Elon Musk has over 170 million more followers than Tesla and Pepsi paid Beyoncé $50 million to endorse their brand. In the age of technology, people still like doing business with people.
But superhero entrepreneurs and entertainers aren’t the only ones that benefit.
In a competitive market, a distinctive personal brand can help you and your business thrive too.